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Figs typically serve as a longstanding multi-purpose crop, directly or indirectly contributing to various sectors within the food industry. This research analyzed a sample comprising 200 farmers and 38 merchants, with data collected from 11 surveyed villages. The study employed various measurement indicators, including costs, margins, marketing efficiency, cost functions, and price supply functions. Findings revealed multiple marketing channels facilitating the distribution of the crop, beginning from the farm to the ultimate consumer. Notably, the direct sales channel from the farmer to the final consumer emerged as the primary pathway. The analysis indicated that the marketing cost per kilogram of figs stood at 522 Syrian pounds, with the producer's share of the consumer price accounting for approximately 73.1% of the fig crop. The marketing efficiency for figs was found to be 35.9% (Efficiency 1) and 70.7% (Efficiency 2). These figures indicate a poor indicator of marketing performance, attributed to the significant proportion of marketing costs in relation to productivity. Most traders expressed encountering various challenges in purchasing and marketing products, including speculation and competition. One crucial proposal to address these challenges was the implementation of advance contracting, which aids in overcoming such issues. Moreover, the selling price per kilogram (SYP/kg) has been shown to significantly influence the quantity of figs offered, consistent with economic theory, which posits a direct relationship between commodity quantity offered and price. Additionally, each of the independent factors—area, experience, quantity produced, and age—has demonstrated a statistically significant effect on net profit.
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